April 8, 2018

Ultra Property Group: Branding

I worked with Ultra Property Group a new real estate company looking for branding from the ground up. They were keen on keeping their business modern, one without clutter, and overwhelming information.

I wanted to keep the design minimal, using blue as their primary colour, and created a skyline of Calgary, where their real estate company is located. The business cards I created followed a similar theme from the logo, and strayed from the information overload that can come from standard real estate business cards. I moved for a sans-serif typeface for easy readability and white space on the business cards for an overall clean, easy, and professional vibe.

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